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Business Card Printing - Tips For Business Card Design
Business cards are one of the most important marketing tools you'll ever create. An effective design and top quality printing is essential in creating a positive impression to your potential clients. Here are six tips to consider before you design or redesign your business cards.
You give your business card to prospects and customers so they have your contact information. You tuck your business card inside of presentation folders, drop it in letters, and use it in a myriad of other ways to let people know who you are and what you do. And, if you run ads in local newspapers, your business card may even double as camera-ready copy for the publication's "business card ad" pages.
But no matter how you use your business card, it won't be the marketing workhorse it should be unless it looks professional, is easy to read, and helps customers and prospects remember what you sell and why they should buy it from you.
Making all that happen on a document that is only 3½ inches wide and 2 inches deep is a tall order. But it can be done. Here are several suggestions to keep in mind before you design or redesign your business card.
Business Cards Design Tip 1: Use A Logo
Have a professional designer create your business logo. If you provide products or services that can be represented with a symbol (ie, house painter, home builder, restaurant, dog grooming service), the logo should symbolize that product or service in some way. It should also be scalable for use on business cards, letterhead, brochures, and your website.
Business Cards Design Tip 2: Develop A One-Line Slogan
If what you do isn't immediately apparent from your business name, create a one-line slogan that will help people remember what you sell. Include the slogan on your business card.
Business Cards Design Tip 3: Include Your Website & Email Address
Customers and prospects will want to know your website address and your email address. People tend to like the hassle-free option of contacting you online via email or an online contact form listed on your website. Make sure you provide that option on your business card for these potential customers.
Business Cards Design Tip 4: Make Your Business Card Readable
Use (or insist your designer uses) font sizes that are big enough to be easily readable without using a magnifying glass. Be sure the type color stands out against the background of the card, too. Light gray type on a white card makes it hard to distinguish letters and numbers. Remember, your goal isn't to produce a work of art. It's to produce a business card that clearly communicates what you do and how to reach you. If recipients can't read the contact information you will lose sales.
Business Cards Design Tip 5: Make Your Business Card Stand Out
Yes, your business card may wind up stuffed in a desk drawer with a stack of other business cards. Make it stand out from the rest by using bright colors, including your photo on the card, or using high gloss card stock.
Business Cards Design Tip 6: Print Business Cards On Good Card-Stock
If the business card feels flimsy or looks like you printed it yourself on a cheap printer, it will leave people with impression that they are dealing with a company that will disappear as soon as the owner finds a real job. Have your business card professionally printed on good heavyweight business card stock.
Although some of the preprinted paper that you can buy to create your own business cards is heavy enough to pass for a "real" business card, most people will get better results by having their business cards professionally typeset and printed. Professionally printed business cards from Absolute Color costs less than the print-it-yourself variety, too. If you order business cards online from our site, you'll pay about $10 (or sometimes less) for 250 full-color professionally printed business cards. (Shipping is extra.) By comparison, good, heavy-weight preprinted business card stock that you use to print your own business cards is likely to cost you $30 to $40 or more -- and that doesn't include the cost of the ink or toner to print them.