News and Media
Trade Show Printing- Design Professional Displays
More important than any other factor involved with trade show exhibition, is the knowledge that your display can make or break you! Potential customers will determine within in a matter of seconds whether or not they want to visit your booth. Therefore your choice in trade show booth display design, wording, & graphics is crucial to your success at the show.
For those with your own in-house graphic designers, it's vitally important to align with a quality commercial printer providing the best print quality trade show display graphics available to enhance your artwork - your hard work.
Equally important to print quality, is development of a marketing and promotion plan even before booth design. Decide what elements you will include in order to promote your brand, logo, products or services while maintaining a consistent message. Other things to keep in mind when organizing your marketing plan:
Will you display flyers or brochures, posters & banners?
How will you draw in attendees - help your brand and display stand out from the many other businesses there?
How will your products or services grab attention?
What is your targeted market and how can you reach them most effectively?
Simply put, how do you answer the questions the attendees are thinking: Who are you? What do you do? What makes you different - worth my time? What's in it for me?
Knowing the answers to these questions is key to designing that killer trade show display necessary for flooding your booth with potential clients.
Provide an Incentive to your Trade Show Display-
Organize a postcard about your product(s) or service(s) and have visitors bring it to your booth in order to receive a free small gift. The gift does not have to be expensive. The key is to keep your promotional material in the forefront of their mind until you get a face to face conversation leading to more opportunities.
Other Key Factors for Effective Displays-
When you are designing the perfect trade show display you need a headline that visitors are drawn to. Highlight the strengths of your products or services and outline why your company is the best choice for your targeted audience - why they will benefit from your business.
It's imperative to make a first impression with your trade show display. Make sure that your visitors leave with a memorable and favorable image of your brand, logo, products or services. A professionally made display - simple, powerful & not excessive - can help you achieve this desired image of success and brilliant quality.
Trade show booths also need a welcoming ambience. Large graphics can be very attractive. It's also important to highlight that uncluttered space is more inviting. Prepare lots of counter space so that you can display promotional materials such as Brochures, Flyers, Business Cards etc. without crowding. Note Calendars make a nice professional give-a-way!
Last but not least, don't use cheap materials to build your display, banners & posters. Select high quality, durable materials that won't crumple, bend, or fold and make sure the display is assembled properly and checked regularly for perfection.
The winning trade show display means you’re catching attention from across the room and creating a lasting impression. A professionally designed display that colorfully highlights the key point of your message lets attendees know it’s definitely worth their time to stop on by!